Privacy Policy

Bismarck Brushworks & Metro Brushworks Effective Date: November 24, 2025

We at Bismarck Brushworks and Metro Brushworks (collectively “we,” “us,” “our,” or “the Companies”) respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites (including but not limited to bismarckbrushworks.com, metrobrushworks.com, and any subdomains), interact with our pages or ads on Meta platforms (Facebook, Instagram, Messenger, WhatsApp, etc.), or otherwise provide us information.

1. Information We Collect

We may collect the following types of information:

a. Information You Provide Directly

  • Name, email address, phone number, shipping/billing address

  • Payment information (processed through secure third-party payment processors; we do not store full credit card numbers)

  • Any other information you choose to provide in forms, messages, reviews, or customer support requests

b. Information Collected Automatically via Meta Pixels, Cookies, and Similar Technologies When you visit our websites or interact with our ads/content on Meta platforms, we (and our third-party partners, including Meta) may automatically collect:

  • IP address, device type, browser type, operating system

  • Unique device identifiers and advertising IDs

  • Pages viewed, time spent on pages, referring URLs, clickstream data

  • Information about how you interact with our ads on Facebook, Instagram, or other Meta properties (e.g., ad views, clicks, conversions)

  • Location data (approximate location inferred from IP address or precise location if you grant permission)

c. Information from Third-Party Sources

  • Data from Meta’s advertising and analytics tools (Facebook Pixel, Conversions API, Custom Audiences, Lookalike Audiences)

  • Publicly available information or data from data brokers (only when permitted by law)

2. How We Use Your Information

We use the collected information for the following purposes:

  • To process and fulfill your orders

  • To communicate with you about orders, products, services, and promotional offers

  • To send marketing communications (newsletters, special offers, abandoned-cart reminders)

  • To create and manage Custom Audiences and Lookalike Audiences on Meta platforms for targeted advertising

  • To track the performance and effectiveness of our advertising campaigns on Facebook, Instagram, and other Meta properties

  • To improve our websites, products, and services

  • To detect, prevent, and address fraud, security issues, or technical problems

  • To comply with legal obligations

3. Meta (Facebook/Instagram) Advertising & Data Sharing

We use Meta’s advertising tools (including the Meta Pixel and Conversions API) on our websites. This means:

  • When you visit our site, Meta may place or recognize cookies and receive information about your visit (including the data listed in Section 1b).

  • We may upload hashed customer lists (e.g., email addresses or phone numbers) to Meta to create Custom Audiences or exclude existing customers from ads.

  • Meta may combine this data with information it already has about you and use it for its own purposes in accordance with Meta’s own privacy policy.

  • We may also use Lookalike Audiences so Meta can show our ads to people who resemble our existing customers.

You can control or opt out of interest-based advertising from us and other companies in Meta’s ad settings: https://www.facebook.com/ads/preferences/

4. Sharing Your Information

We may share your information with:

  • Service providers and partners who help us operate our business (e.g., payment processors, shipping companies, email service providers, web hosting, analytics providers, Meta)

  • Meta Platforms, Inc. and its affiliates (as described above)

  • Law enforcement or government authorities when required by law

  • In the event of a merger, acquisition, or sale of assets (your information may be transferred to the new owner)

We do not sell your personal information to third parties for their own direct marketing purposes without your explicit consent.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure.

6. Data Retention

We keep your personal information only as long as necessary for the purposes described in this policy or as required by law (typically up to 7 years for financial/transactional records).

7. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information

  • Object to or restrict certain processing

  • Opt out of marketing communications (use the “unsubscribe” link in emails or contact us)

  • Opt out of targeted advertising (see Meta ad settings link above)

To exercise these rights, contact us at privacy@brushworks.co (or the contact information below).

For California Residents (CCPA/CPRA): We do not “sell” or “share” personal information as defined under California law in the traditional sense, but our use of Meta’s advertising tools may be considered “sharing” for cross-context behavioral advertising. You have the right to opt out via the Meta link above or by contacting us.

For EU/UK Residents (GDPR): If you are in the EEA, UK, or Switzerland, we rely on legitimate interests and contract fulfillment as our legal basis for processing. You have additional rights including data portability and the right to lodge a complaint with a supervisory authority.

8. Children’s Privacy

Our websites and services are not intended for children under 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The new version will be posted on our websites with an updated “Effective Date.”

10. Contact Us

If you have questions about this Privacy Policy, please contact:

Bismarck Brushworks & Metro Brushworks

Email: painting@bismarckbrushworks.com

Phone: (602) 663-2640